About Us

The story of Asopalav is one of vision, friendship, and unwavering determination. It all began with four friends who believed in one another and dared to dream big. Stepping beyond their comfort zones and defying conventional expectations, they laid the foundation for what would become one of India’s most iconic ethnic wear brands — Asopalav. The name itself, derived from the Gujarati word for the Ashoka tree, symbolizes freshness, vitality, and renewal — values deeply embedded in the brand's DNA.

What started in 1968 as a modest suiting, shirting, and saree shop in the small town of Patan, Gujarat, soon evolved into something far greater. Driven by relentless hard work and entrepreneurial spirit, the founders took a bold leap in 1975 by moving to Ahmedabad — the business capital of Gujarat and a thriving hub of opportunity. They established their first retail store in the bustling Ratanpole area, marking a turning point in the brand’s journey. From there, Asopalav grew steadily, building a strong reputation rooted in quality, authenticity, and exceptional customer service.

Today, Asopalav is a household name in Gujarat and a respected leader in the Indian ethnic and fashion apparel industry. Known for its stunning collections, the brand is especially revered for its custom bridal and wedding ensembles, offering timeless elegance and royal craftsmanship. Its sub-brands, Kallidorah and Resham Dhaga, specialize in exquisite, hand-crafted bridal creations designed to turn wedding dreams into reality.